Chipotle is trying its best to help struggling farmers by opening up a virtual farmers market. The restaurant chain has created the virtual market so customers can buy produce directly from its supply chain.
Chipotle Virtual Farmers Market
The global situation has created a crisis in many industries, with the food sector, in particular, struggling. Due to a lack of customers, restaurants have been unable to open, putting businesses along the supply chain in danger. Chipotle has teamed with Shopify to bring a virtual farmers market online so its customers can support struggling farmers. The restaurant chain is encouraging the farms that supply its ingredients to adapt and turn to technology to survive.
Food with Integrity
Chiptole’s mantra, ‘Food with Integrity,’ is something the chain says starts with its farmers. The farms that supply Chipotle’s pork, beef, cheese, and rice have been included in the Shopify virtual farmers market. By helping out these farms and buying from their virtual markets, you can get restaurant-quality products delivered fresh to your door. Lovers of Chipotle might not be able to eat their favorite meals directly from the restaurant, but with this service, they can have the next best thing.
Make Your Own at Home
All of Chipotle’s authentic ingredients can be delivered to your home, but that’s not all. Chipotle will also be offering classes and recipes to ensure its customers can perfectly recreate some of its favorite meals. The restaurant chain will be posting recipe ideas and inspiration on its TikTok account so you can learn how to perfectly recreate Chipotle’s carnitas and barbacoa.
Chipotle seems to understand that getting back to normal isn’t going to be easy, and businesses all along its supply chain need support. Fans of Chipotle may not be able to get food from the restaurant themselves, but they can do the next best thing and cook using the restaurant’s ingredients.