The slow takeover of non-dairy beverages may not be complete just yet, but it seems like every day brings a new contender to the table that is poised to continue this upward trend of world domination. For the past few years, it seemed that almond milk has reigned supreme, but recently, a new offering has risen up to overtake the nut-based beverage’s popularity.
Oat milk may be made from a humble grain, but it somehow holds up to standards of taste and creaminess. It’s only natural that we’d soon see an explosion of oat milk-based products. This newest entry, however, might be the nail in the coffin for almond milk’s reign.
RISE Brewing Co. has announced that they’re launching the first ever canned latte that’s made with oat milk. “We decided to pair our cold brew coffee with oat milk after over a year of trying virtually every existing dairy alternative,” explained Grant Gyesky, the CEO and co-founder of RISE. The company didn’t simply go with their personal taste preferences. Taking market research to a new level of interactivity, the company set up a pop-up shop that allowed customers to try their coffee with every kind of non-dairy milk under the sun.
