It’s that time of the year again…the holiday season came and left, and despite all of the seasonal cheer being locked back in the closet, winter insists on sticking around. But just like clockwork, a little speck of hope peers out from the shadows when you’re least expecting it: Girl Scout cookies!
Every year, we forget what good still awaits us as the post-most-wonderful-time-of-the-year blues sink in. And every year, we’re pleasantly surprised to find those sashed-up youngsters and stocked-up tables outside of our grocery stores when we were least expecting it.
And this year, they have a surprise for their fans…
Meet Lemon-Up.
It’s a delicious cookie, but it’s also so much more. Since the Girl Scout organization was founded back in 1912, it had a mission: to encourage young girls to try new things and chase their dreams, and give its participants chances to do just that. And this new cookie is no exception.
The Lemon-Up is a sweet, glazed lemon cookie, but it’s also a true representation of the Girl Scout initiative. In addition to its bold new flavor, this cookie will do what no other Girl Scout cookie has done before – including various baked messages of inspiration and encouragement on the surface of each cookie.
Among the eight phrases featured are included some such as “I am a go-getter” and “I am an innovator.”
It’s a new year, with a new resolution for all of us – whether we want it or not.
The Today Show got the tasty inside scoop from Stewart Goodbody, senior director of communications and external affairs at Girls Scouts of the USA: “We wanted to keep the same lemon flavor consumers know and love but introduce a new take on it, complete with messages inspired by Girl Scout Cookie entrepreneurs!”
Definitely an idea worth digesting!
