Pepsi has unveiled a tantalizing new condiment called Colachup, a Pepsi-infused ketchup, aiming to elevate the classic pairing of hot dogs and soda. Developed in collaboration with the Culinary Institute of America Consulting, this unique creation promises a seamless fusion of flavors to enhance the enjoyment of hot dogs. With its vibrant citrus blend and distinctive taste, Pepsi Colachup offers a fresh twist on a beloved American tradition.
The Flavorful Collaboration
Jenny Danzi, senior director at Pepsi, explains that Colachup is invented to celebrate the harmonious combination of hot dogs and Pepsi. David Kamen, director of client experience at The Culinary Institute of America Consulting, highlights how the bright and tangy characteristics of ketchup are elevated by the distinct flavors and vibrant citrus blend of Pepsi.
Exclusive Availability and Offer
While eager consumers may be eager to try Colachup as soon as possible, it is currently available only in limited locations and for a limited time. Baseball fans, who attended games at select Major League Baseball stadiums on July 4th, got the chance to experience the Pepsi-infused ketchup at exclusive pop-up events. The lucky ML stadiums were Chase Field, Yankee Stadium, Target Field, and Comerica Park.
Alternative Offer for Others
For those unable to attend these games, Pepsi had another treat in store. Throughout the holiday weekend and until July 4th, customers purchasing a hot dog along with a Pepsi got a chance to receive a complimentary 20oz Pepsi product. By texting “FREEPEPSI” to 81234 and submitting a receipt that shows the purchase of a hot dog and Pepsi, lucky customers had the cost of the Pepsi product reimbursed via PayPal, Venmo, or Digital Retailer Gift Card.
Innovation in Culinary Collaborations
Last year, the brand partnered with CIA Consulting to introduce “Pepsi-Roni,” a cola-infused pepperoni, at a Manhattan pizza shop. These innovative collaborations demonstrate Pepsi’s commitment to delivering new taste experiences and adding excitement to their consumers’ culinary adventures.